Fundamentals of Facebook Ads

About Facebook Ads

Advertisers create campaigns that have specific goals, which we call advertising objectives, and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they will choose images, text and an audience that they think will help them get that increase in visitors.

All you have to do is advertise on Facebook

·         Your business goal—the reason you’re running the ad

·         An understanding of who you want to reach

·         A daily or lifetime budget for your ad

·         Photos or videos to feature in your ad

Advertise on Facebook

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.

For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they will choose images, text and an audience that they think will help them get that increase in visitors. Learn more about how Facebook ads work and how they differ from boosting a post.

Advertising Policies

Facebook's Advertising Policies provide guidelines about which ads are acceptable and unacceptable on the site. When advertisers place their orders, their ads are reviewed against these policies. 

Advertising Objective

Most people want to achieve specific results with their advertising, like getting more Page likes, sending more people to their website or increasing visits to their local business. Choosing your objective is the first step in creating a Facebook ad.

Ad Format

All ads on Facebook have an image and some text. We call this your ad creative. The recommended size and number of characters for your ad will depend on the objective you choose. All of this information, including examples of what our different ad types look like, is available in the Facebook Ads Guide. You can also get tips on choosing photos and writing your Facebook ad.

Audience Choose

You choose the audience that you want to reach with your ad. We call this targeting. There are many targeting options, including choosing an audience based on demographics and interests or creating a custom audience based on your own customer mailing list. Learn more about choosing your ad audience or creating a custom audience.

Placement your Ads

Before you start creating your Facebook ads, check out our help page on campaign structure. Knowing the campaign structure helps you understand how your ads run on Facebook, Instagram and the Audience Network.

·         Facebook

1.      Feed

2.      Instant Articles

3.      In-Stream videos

4.      Right column

5.      Marketplace

6.      Stories

·         Instagram

1.      Feed

2.      Stories

·         Audience Network

1.      Native, banner and interstitial

2.      In-stream videos

3.      Rewarded videos

·         Messenger

1.      Inbox

2.      Sponsored messages

Note: Depending on your ad type, content and the design of its creative, every placement may not be available.